Who doesn’t get excited about the latest toys from Apple? We certainly do, but of course we look at everything from the personal privacy perspective. Apple seems to be missing a huge privacy fail after yesterday’s release of the Apple iPhone X: FaceID.
FaceID is touted to be the fastest and most futuristic way to unlock your phone without touching a button. However, this intricate system comprised of an infrared camera, “a11 bionic chip”, flood illumination and a dot projector are about to create a massive privacy invasion!
Consider how this new tool will be exploited by Snapchat and Facebook. They could literally grab a 3D image of your face from your shiny new iPhone and store a crisp 30,000 dot based scan. These scans (which are undoubtedly valuable) will then be sold to third party data brokers. And, because we know from history that data brokers and credit bureaus have shoddy security practices, imagine a data breach where your crisp 30,000 dot based facial image is available all over the internet.
In another scenario, advertisers could use the hardware to determine your emotional reaction to the content shown to you in realtime. This would all happen without the user realizing it and would be an immensely valuable tool for retailers, advertisers, politicians and anyone else that wants to get inside your head. Remember, companies will go to any length to make a profit.
Journalists have written about concerns with police forcing an individual to unlock the phone with their face. There are concerns that the technology can predict sexual preferences and even spark mobile application racism. These are all serious concerns that require some pretty quick answers.
PrivacyMate advises you to stay away from the iPhone X until these issues can be researched further. For now, we must all agree it is one big #privacyfail.